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Project Name: MFAT

Project Date: 2018

Project Type: Logo/Brand Design



MFAT, which stands for My Fight Against Time, is a movement started by long-time cyclist and USAC Level 1 Coach, Richard Nelson. The idea came from Coach Nelson’s desire to race competitively and at a high level, despite getting older. MFAT was designed to provide other older age group racers with a resource to help them maximize their performance and stave off the negative aspects of passed time: getting old.