Project Name: MFAT
Project Date: 2018
Project Type: Logo/Brand Designlive
MFAT, which stands for My Fight Against Time, is a movement started by long-time cyclist and USAC Level 1 Coach, Richard Nelson. The idea came from Coach Nelson’s desire to race competitively and at a high level, despite getting older. MFAT was designed to provide other older age group racers with a resource to help them maximize their performance and stave off the negative aspects of passed time: getting old.